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Marketing Masters
Driving Sales Through Effective Marketing Planning
Introduction to Pipeline Marketing (1:57)
Defining Your Company Goals (5:02)
Determining Stage Level Objectives (7:11)
Tactical Focus & Structure (2:26)
Define Customer Segments (2:35)
Outline Customer Personas (0:41)
Develop Persona Messaging (3:11)
Calculate Pipeline Based Goals (3:02)
Campaign Development (5:30)
Develop Tactical Map & Calendar (3:22)
Review, Revise,Optimize (4:24)
Defining Your Company Goals
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