Learn how to develop an effective pipeline marketing strategy that focuses on increasing sales year-over-year. This course provides a framework that helps you to close the gap between where you are and where you want to be in your business.
Get focused on your goals, identify your strategy, and outline the tactics you need to drive your business to the next level.
You could be a small business owner who wants to make sure your marketing dollars are producing sustainable returns. Or an entry to mid-level marketer looking to gain sponsorship from senior leaders within your organization.
The Increase Sales Through Effective Marketing Planning course will provide a step by step guide to achieve the sales you need through a marketing mix that makes sense for your business.
Your Instructor
Gabrielle is a fractional CMO who has a passion for leading turnaround situations. She has the ability to walk into challenging business environemnts and make them thrive. Gabrielle prides herself on pivoting from chaos to order-- cutting through clutter-- to conserve resources and cash. Her process for developing systems that easily identify areas for expansion or eliminaion to create a better functioning organization is one of her greatest strengths.
As a painter approaches a blank canvas, Gabrielle looks at a problem and envisions a unique solution for your business. She has the ability to create and execute a vision, while building the team behind her to get your company top and bottom line results.
Course Curriculum
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StartIntroduction to Pipeline Marketing (1:57)
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StartDefining Your Company Goals (5:02)
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StartDetermining Stage Level Objectives (7:11)
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StartTactical Focus & Structure (2:26)
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StartDefine Customer Segments (2:35)
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StartOutline Customer Personas (0:41)
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StartDevelop Persona Messaging (3:11)
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StartCalculate Pipeline Based Goals (3:02)
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StartCampaign Development (5:30)
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StartDevelop Tactical Map & Calendar (3:22)
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StartReview, Revise,Optimize (4:24)
Frequently Asked Questions
Empower yourself to take your sales results to the next level. The Increase Sales Through Effective Marketing Planning course provides focus, clarity and clear instruction you need to achieve the consistent results you need in your business. I have personally used this framework to create and sustain success across a variety of industry verticals. If you have the desire to grow your sales by double digits and achieve sustainable results, this course is for you.